Water brand dives into the scrum
BOTTLED water brand Volvic has been named as the Official Water Supplier for Women’s Rugby World Cup 2025.
Helping to ensure players remain hydrated throughout the competition, the French water brand is set to partner with English scrum half Natasha Hunt who is stepping in as the new brand ambassador.
This new sponsorship continues Volvic’s presence in rugby after the brand sponsored the 2023 Rugby World Cup in France and, as part of this promotion, will offer consumers the chance to bag some prizes for the Women’s tournament this year.
As part of an on-pack giveaway, consumers will be able to scan packs of Volvic Natural Mineral Water formats and be in with the chance to win tickets to the Women’s Rugby World Cup 2025 Final at Twickenham Stadium on 27 September. In addition to this, there will also be rugby merch up for grabs, too.
Rachael Hann, category director for beverage UKI at Volvic, said: “Volvic is proud to continue its journey into the world of rugby, this time supporting the women’s game as the Official Water Supplier of the Women’s Rugby World Cup.
“This summer is a pivotal moment for women’s rugby with world class female players ready to unleash force on a global stage, and we’re excited to support these athletes alongside helping fans stay hydrated in the stadiums.”
Sarah Massey, managing director of Women’s Rugby World Cup 2025, said: “Volvic’s sponsorship shows a strong commitment to women’s sports and the rising profile of women’s rugby ahead of Women’s Rugby World Cup 2025.
“Women’s Rugby embodies inclusivity and empowerment, and we’re proud to have brands like Volvic helping to drive this remarkable moment.”
