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Tag: Yoplait

Frubes freeze over the summer

Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.

Yoplait rolls on health focus

TV presenter Josie Gibson and her son Reggie are shouting out about the nutritional benefits of the yoghurt category as part of a new campaign from Yoplait.

Frubes fun on packs

Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
plant-based Petits Filous

Pushing on with plant based

YOPLAIT has been focusing on plant-based innovation, as the brand expands it dairy-free offer in response to growing demand.
Wildlife Big Pots yogurt

Big Pots for small price

YOPLAIT has unveiled a new four-pack format for Wildlife Big Pots yogurt, providing consumers with a more affordable option.
15 Pack of Frubes

Snacking at School

YOPLAIT has launched a new Frubes family pack, as children get used to the classroom again.
Yoplaint olympic GB

Yoplait is going for gold

YOPLAIT Kids has joined forces with Team GB to launch a new partnership ahead of the Tokyo Olympic Games, scheduled to go ahead this summer.
Yoplait zero sugar yogurt

No added sugar arrives

Yogurt brand Yoplait has launched a new no added sugar product: Yoplait Zero.
Petits Filouis No Added Sugar

A petit amount of sugar

Parents are more concerned about sugar than ever, with traditionally ‘healthy’ products coming under fire for their sugar content.

May the Frubes be with you

Frubes will be renamed  ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .

Summer chill out

Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream

Excellence in indulgence

YOGURT producer Yoplait has launched a new premium line into its Liberté portfolio.

Yogurt marked for good

PRODUCTS from Yoplait that come in price-marked packs are permanently marked and only available in that format. “Our non-PMPs are generally premium products such as...

Specialist plans the chiller

WHO are the keenest purchasers of chilled yogurts and desserts and how should c-stores and small supermarkets range their CYD stock? Last year Yoplait, using...