Tag: WKD
Ready to soar?
IF there’s one drinks category that could be thought of as appealing specially to young adults it’s probably ready-to-drink (RTD) products.
But we can see...
WKD aims to create a rush for blush
SHS Drinks is setting out to attract the new generation of RTD consumers with the launch of WKD Blush.
The new line – a 4% ABV,...
Hats off to seasonal rule breakers
RULES can be broken at Christmas. In fact, eating too many mince pies or wearing kitschy jumpers can be justified precisely because it’s Christmas...
Summer bruving
Late nights, early flights, days on the beach and nights on the dancefloor all feature in a 12-week social media campaign by WKD.
And consumers...
Red price alert
DRINKS giant Diageo is adding to its range of price-marked-pack spirits with the launch of Johnnie Walker Red Label PMP in 70cl and 35cl.
Johnnie...
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
The only way… again… is WKD
THE sponsorship deal between WKD and TV show The Only Way I Essex has entered a new series.
Marketing director alcohol at SHS Drinks, Debs...
Scotland’s most valuable off-trade RTDs+ brands
Sooped up
AT Scottish Grocer we often speak of certain drinks as young adult brands. They’re not exclusively for young adults, of course, but often...
BNI isn’t all about the cash
THE big night in has increased in popularity in recent years, and it’s an opportunity that shots brand Sourz actively targets.
For Emma Heath,...
OMG! Towie is WKD babes
WKD has secured a three-series sponsorship deal with ITV2 reality show The Only Way is Essex.
The drink will receive 60 seconds of on-screen accreditation...
A WKD Christ-Moose
A moose in a party hat is WKD’s secret weapon to boost sales over the festive season. Scotland’s top-selling RTD (as measured by Nielsen)...
WKD offers music prize
READY-to-drink brand WKD is linking up with music-streaming service Spotify to give consumers the chance to win premium subscriptions. It’s the first stage...
The cocktail months – SHS Drinks
FRUITY and colourful, cocktails are an essential part of many summer parties. The trend to use RTDs as a basis for cocktails started in...
Mixing the cocktail night in
WITH 44% of shoppers expecting to have more big nights in, switched-on retailers should focus on providing products for fun evenings indoors over the...
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Appy hour for RTD cocktails
A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter.
Social media-savvy...
