Late nights, early flights, days on the beach and nights on the dancefloor all feature in a 12-week social media campaign by WKD.
And consumers are being invited to take part in The Summer of Bruv activity through Instagram and Twitter.
Marketing director Debs Carter said: “Social media is a really key part of our consumers’ lives – WKD has almost 286,000 Facebook followers.
“This campaign is about mates, having fun and making your voice heard.
“It is set to generate some great consumer engagement opportunities.”