Tag: Weetabix

Going right at the lights

BREAKFAST cereal Weetabix has put its nutritional details on its pack fronts using the new “traffic light” system. Quoting Shopper’s Voice research, Weetabix says almost...

An everyday approach

ORDINARY people doing everyday things are at the centre of the latest Weetabix advertising campaign. The TV ad demonstrates what our bodies go through every...
Weetabix, breakfast, c-stores, Scotland

Weetabix puts a buddy in every box

A new campaign from Weetabix aims to get kids excited about nutritious breakfasts. With a marketing spend of over £5.5m, the ‘Weetabuddies’ campaign runs across...

Porridge proves hot and hotter

It’s a complicated time in the breakfast market. Many people skip breakfast entirely but others have been turning back to the early morning meal...
CHOCOLATE Weetabix is now Weetabix With Chocolate as part of a relaunch designed to reinforce the brand’s healthy image.

Name change for Weetabix

CHOCOLATE Weetabix is now Weetabix With Chocolate as part of a relaunch designed to reinforce the brand’s healthy image. A £1.8m ad campaign to support...
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