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Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

TO get shoppers in the mood for Wimbledon and strawberries and cream, Mr Kipling has a new summery, limited-edition cake. Strawberry Fancies are light sponges with a vanilla topping, beneath soft strawberry-flavoured icing. The new line’s pink packaging features a picnic basket on lush grass.

Mr K brings out the shades

The summer months present major opportunities to boost soft drinks sales. But for c-stores, many of whom excel in providing drinks for immediate consumption, having chilled, merchandised and back-up stock will be vital.

Cool liquid assets – Planning for heat

Swedish cider brand Rekorderlig

Flavours bring cider new summer fans

CCE’s 1.75l bottle, designed specifically for c-stores, comes in a distinctive curved bottle that echoes the shape of Coke’s classic glass bottle. Schweppes Summer Punch is designed for adults looking for a refreshing, fruity summer thirst-quencher.

Hydration nation – Coca-Cola Enterprises

Britvic’s new-for-summer kid on the block, J2O Pear Gold, is backed by a big marketing campaign in support of the brand. Low-calorie cola Pepsi Max is growing sales year on year.

Keep it cool keep it seen

Lemonade Jubbly will be added to the range this month, and the Cherry Jubbly has become a permanent part of the Calypso Jubbly collection.

Ambient hit for a summer freeze-up

Latest addition to the Fredericks range of brand-licensed ice cream products is Oreo. The firm also produces many ice-creams based on Cadbury’s chocolate bar brands as well as brands from Del Monte, Britvic, Barratt, Vimto and Lyle’s Golden Syrup.

Bring me sunshine… But perhaps not too much

Premier Foods has launched a new vanilla-flavoured pouring sauce just in time for the run-up to summer and the soft-fruit season.

Dream on – New sauce by Premier Foods

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