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Friday, June 18, 2021
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Tag: Sourz

Tune in to the face friends

THE beginning of November is a good time for retailers to introduce festive products to entice Christmas spending and planning, reckons the team behind...

Not only kids

Spirit sales enjoy an uplift of 54% in the run up to Halloween according to Jagermeister and it says it generates 34% higher than...

Sourz range heads over the rainbow

FLAVOURED shot Sourz has added a new variety to its range. Sourz Rainbow Ice is a combination of raspberry, orange and lime. Marketing controller Emma Heath...

Festival tour promises a season of colour for UK cities

COLOUR is at the centre of a Sourz partnership with MTV and the Sky Network. The campaign is aimed at 18 to 34 year-olds and...

On-trade sets the new cocktail trends

IT’S often argued that young adults are especially enthusiastic about the launch of new or products and that c-stores should make space on shelves...
Valentine’s Day, Sourz, Sourz Raspberry,

Just add the fizz

VALENTINE’S Day is an occasion where couples or groups of friends often gather for parties or nights in, says Emma Heath, marketing controller at...
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BNI isn’t all about the cash

THE big night in has increased in popularity in recent years, and it’s an opportunity that shots brand Sourz actively targets. For Emma Heath,...

Another year, price-marked

DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...
Spirits of the night

Spirits of the night – Drinks analysis

In the early days of the current big night in trend beers were seen as especially important, particularly for sports audiences. But wines, spirits...

Drinks range to make its mark

INTRODUCING more price-marked-packs is drinks distributor Maxxium UK’s new strategy to drive spirit sales in the convenience channel. As of last month, 70cl and 35cl...
Ginger Grouse and Jim Beam Lime Splash, two ready-to-drink mixes designed to appeal to younger consumers.

Long tall profits – Maxxium UK

LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...
SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”

Sourz planz for summer

SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”, in partnership with MTV...