FLAVOURED shot Sourz has added a new variety to its range.
Sourz Rainbow Ice is a combination of raspberry, orange and lime.
Marketing controller Emma Heath said: “We’ve been delighted to announce a new and truly innovative flavour for the summer season that we’re sure will become a summer must-stock.
“We’ve received really positive feedback on this new flavour and feel it’s the perfect addition to the Sourz line-up.”
She said that retailers should always watch the trends in drinks so they know exactly what consumers will be looking for and added: “Take Sourz, while it’s best known as the UK’s number one flavoured shot range, it has also become a popular addition to creating simple cocktails.
“For example, Sourz Rainbow Ice,works well with bitter lemon and a wedge of lime over ice, changing the traditional straight-serve variant into a refreshing long serve that is perfect for summer.
“Being able to give your shoppers ideas and inspiration to try a new serve can generate incremental sales.”