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Thursday, May 26, 2022
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Tag: Rubicon Raw

The Rubicon Raw range brings tropical flavours to the energy drinks category.

Energy drinks are evolving

THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
Rubicon raw apple

Raw apple makes four

Barr Soft Drinks is gearing up to add a fourth flavour to its Rubicon Raw range.
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.

Crossing the Rubicon

Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio