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Tag: Rubicon Raw

Rubicon Raw is back on Boardmasters

Barr Soft Drinks energy brand Rubicon Raw has kicked off its partnership with Boardmasters Festival for the third year running with 60 tickets up for grabs.
Rubicon Raw cans

Rubicon rides the wave

RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Rubicon Raw cans

Big can focus is paying off

ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
The Rubicon Raw range brings tropical flavours to the energy drinks category.

Energy drinks are evolving

THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
Rubicon raw apple

Raw apple makes four

Barr Soft Drinks is gearing up to add a fourth flavour to its Rubicon Raw range.
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.

Crossing the Rubicon

Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio