Tag: Rubicon Raw
Energy drinks are evolving
THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
Raw apple makes four
Barr Soft Drinks is gearing up to add a fourth flavour to its Rubicon Raw range.
Energy still drives soft drink growth
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Crossing the Rubicon
Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio