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Thursday, September 23, 2021
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Tag: Rockstar

All the energy with no sugar

ENERGY brand Rockstar has launched a no sugar alternative.
New-look Rockstar range

Spotlight on energy brand

Britvic rolls out packaging revamp and reformulation for Rockstar
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19
big-brands-turn-to-energy-drinks

The rise and rise of energy drinks

Strong demand in Scottish convenience .
Rockstar Revolt cans

Going big on low cal cans

Consumers are still adjusting to the change in price due to the sugar levy

It’s got to be sugar free for energy

A growing number of consumers are looking for lower calorie or even sugar-free options when reaching for an energy drink, AG Barr has claimed. Quoting...

Added energy in independents

Energy drinks have been a huge success for convenience retailers and a number of other types of functional drinks have made progress in recent...

A new zero in energy range

BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...

Chilling energy

ENERGY drink Rockstar has expanded its range with the launch of Rockstar freeze. Saying that the energy drink category is now worth over £1bn and...

Summer’s coming

SOFT drinks in Scotland are hugely important to retailers’ profits and are being influenced by three main trends according to Irn-Bru brand owner AG...

Light fuel rising

PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...

Year to remember

RETAILERS can maximise their sales by stocking products which will be in the spotlight this summer, according to soft drinks specialist AG Barr. The...
Rockstar

Zero option – Rockstar

SUGAR provides energy ... but not in the latest Rockstar energy drink from soft drinks firm AG Barr. The company has launched Rockstar Pure Zero,...

Energy races ahead on impulse track

THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Barr has an Irn-Bru promotion, called Bru-Skies, and two new sour flavours of Rockstar – designed to push summer sales.

Scots avoid a wet loss – AG Barr

WIND, rain, grey skies ... nothing keeps Scots from their soft drinks, especially if they are bright orange and made from girders. AG Barr reported...

AG Barr Popover Sept/Oct 21