Tag: Pernod Ricard UK

Mix it up for the festive season

Christmas will be bigger than ever this year as people come together in big groups for the first time in three years, so says drinks giant Pernod Ricard UK.

Banks move for Pernod

PERNOD Ricard UK has appointed Leanne Banks as marketing director to lead its marketing and digital transformation.
Malibu Watermelon rum

Refreshed for the summer

Malibu has launched two new drinks aimed at the 18 to 24 age group.
Pernod Ricard Christmas portfolio including Absolut Vodka, Beefeater London Blood Orange gin, Jameson Irish whisky and Plymouth gin

Demand is growing for gin and Irish whiskey

Keeping up with festive change THERE are certain drinks that have always been associated with Christmas. A Buck’s Fizz at breakfast while opening presents, a glass...

A corker of a summer ahead

Fruity, lighter wines are in good shape .

Celebrate with style

Easter can also provide an opportunity to boost sales in other categories than chocolate

The season of premium spirits

When it comes to premium spirits in Scotland, single malt whiskies certainly spring to mind, but retailers also shouldn’t overlook NPD according to Shead

Pleased to peat you

Pernod Ricard is looking to shake things up in the Scotch whisky category with the launch of a peated no age statement Speyside single malt

Booze-free gin launches

CONSUMERS are increasingly cutting back on their alcohol intake, so it seems fitting that an alcohol-free gin should land in the UK this summer.

At home for the holidays

Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Pernod Ricard UK has launched a campaign focussed on helping retailers increase sales of Scotch whisky at Christmas with its ‘Expertly Selected Whiskies’, which it says can add over £1,000 to each store’s annual sales.

Now’s the time to give a dram

CHRISTMAS is a time for gift giving. And few gifts have been as enduringly popular down the years – especially in Scotland – as a good bottle of whisky.
Chris Shead, channel directory for grocery, Pernod Ricard.

Prepared to serve

As Pernod Ricard UK launches its Christmas campaign focused on helping retailers increase sales of popular cocktail and mixer ingredients, Scottish Grocer spoke to channel director for grocery Chris Shead about the opportunity the category represents.

Arty label stands out

THE fourth in an annual series of limited edition bottles with art at their heart has been released for Spanish wine Campo Viejo. The latest...

Build a new social life

Drinks giant aims to help retailers tweet their way to festive success DRINKS giant Pernod Ricard UK reckons retailers should get social this Christmas and...
Absolut Colours

Rainbow revolution

THE launch of the new Absolut Colours bottle celebrates the brand’s connections to the lesbian, gay, bisexual and transgender community, according to owner Pernod...

Fans ask for coconut gifts

IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...