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Tag: Nutella

nutella jars

Brunch big business for spreads

APPETITE for brunch is only growing, giving retailers and brands the chance to generate some incremental sales.
Nutella breakfast spread

Shareable breakfasts

SOCIAL media can have a huge effect on consumer trends across categories – from hospitality chefs making more use of ‘Instagram-friendly’ ingredients, to influencers shaping fashion trends.

Snacking on the way back

The lifting of social distancing requirements this summer should see the return of on-the-go snack sales opportunities, according to Nutella owner Ferrero

Nutty for pancakes

This year, Pancake Tuesday will fall on February 25.

Nutty about pancakes

Ferrero has been putting some serious money behind its Nutella brand, in honour of Pancake Tuesday .

Ferrero focusing on festive season

The brand are heavily investing in Christmas NPD .
woman eating Kbueno bar

Ready for its screen debut

CONFECTIONERY giant Ferrero is backing its recently-launched Nutella B-ready bar with a £2.8m marketing investment

Spreading recipe tips on the web

CHOCOLATE spread Nutella has created a recipe hub on its website to offer consumers a selection of breakfast recipes using the spread. Nielsen sales figures...

Spread with your name on it

Spreads and confectionery firm Ferrero is launching a major “personalisation” programme with a £1.7m campaign that gives Nutella fans the chance to put their...

Dipper delivers £9m sales

Ferrero, the owner of market-leading sweet spread Nutella is reporting £9.1m worth of sales for its Nutella & Go snack line since its launch in...

Spending to stay in top spot

NUTELLA from Ferrero, the clear market leader in chocolate spreads and the number one spread in Britain according to last autumn’s Key Note market...
A new Ferrero Rocher ad and a Pancake Day ad for Nutella will appear on TV screens this month to support seasonal promotions for the brands.

Sharing on air for spring

FERRERO has launched seasonal ranges for its Ferrero and Kinder brands. Kinder Surprise is encouraging children and their parents to create stories online. Consumers will be...

Breakfast stories

FERRERO wants to know how folks use its Nutella spread at breakfast and it’s spending £1.8m to find out, spread the news and give...

Fifty not out

NUTELLA is 50 years old this year and the brand, owned by Ferrero, promises a raft of promotional activity through its spread’s landmark year. The...
Mark Thomson, Kantar Worldpanel

Hello honey monster – sweet spreads

WHEN it comes to choosing what to spread on our toast, we Scots want jam today, and perhaps other things tomorrow – especially honey...