Tag: Mondelez International
Catering for hectic lives
HECTIC and busy lives are creating demand for snack and on-the-go food according to Mondelez International.
And it says retailers should provide accessible features and...
Adding to the excitement
CADBURY brand owner Mondelez International is turning detective this year with extensive research designed to get to the root of consumer chocolate uses and...
Return of the chocolate hero
FOLLOWING a nationwide search that attracted 20,000 candidates Patrick McBride, a 39 year-old firefighter from Liverpool has been named the new Milk Tray Man.
Over...
Two brands become one
Nostalgia sweets names join forces and aim to meet demand from sweet-toothed grown-ups
TWO of the biggest names in what brands giant Mondelez International calls...
Saying cheese
CHEESE is changing, says Susan Nash, trade communications manager at Mondelez International.
She sees traditional cheddar as in decline while other types of cheese are...
Demands of the season
IN retail terms Easter and the other spring occasions aren’t only about chocolate. But special seasonal chocolate treats, sharing bags and gifts can contribute...
Bags of new candy choice
IT’S not only chocolate that enjoys a spring in sales around Easter time.
According to Swizzels, sugar confectionery also sees a boost and it says...
Pop goes the gingerbread
AS covered in more depth last month, the big players in confectionery have again launched limited-edition packs and products for Christmas.
Tangerine Confectionery has ...
Seeking a new Milk Tray man
And all because the lady loves...
Cadbury brand owner Mondelez International has begun a nationwide search to find the next Milk Tray Man.
Kicking off with...
Timing vital at Christmas
We know that confectionery is important to Christmas sales, particularly in convenience stores, but how can retailers make the best of the seasonal opportunities?
The...
Clearly single
CLEAR and transparent pricing information is high on value-conscious shoppers’ priorities according to Mondelez International.
In response it has introduced PMPs in several categories including...
Acting on impulse
PRODUCTS that are attractive impulse purchases provide many of the best opportunities for c-stores to achieve incremental sales. So the best such lines can...
Naughty kids show sweet side in new ads
BAGS of sugar confectionery attract more than half of the spending in the UK on what Mondelez International calls candy confectionery.
Quoting Nielsen research,...
Thinking outside the lunchbox
AT-work and at-school food consumption is not longer all about lunch says Susan Nash, trade communications manager at Mondelez International.
She said: “One in three...
Room for growth
Putting its value at £2.2bn, Mondelez International says the crisps and snacks category is one of the most significant in UK retail. But it still...
Busy adults fuel snacking boom
TIME-PRESSED British adults are snacking more and that’s a trend that looks set to continue say three of the biggest players in branded chilled...
