Tag: Mondelez International
Seeking a new Milk Tray man
And all because the lady loves...
Cadbury brand owner Mondelez International has begun a nationwide search to find the next Milk Tray Man.
Kicking off with...
Timing vital at Christmas
We know that confectionery is important to Christmas sales, particularly in convenience stores, but how can retailers make the best of the seasonal opportunities?
The...
Clearly single
CLEAR and transparent pricing information is high on value-conscious shoppers’ priorities according to Mondelez International.
In response it has introduced PMPs in several categories including...
Acting on impulse
PRODUCTS that are attractive impulse purchases provide many of the best opportunities for c-stores to achieve incremental sales. So the best such lines can...
Naughty kids show sweet side in new ads
BAGS of sugar confectionery attract more than half of the spending in the UK on what Mondelez International calls candy confectionery.
Quoting Nielsen research,...
Thinking outside the lunchbox
AT-work and at-school food consumption is not longer all about lunch says Susan Nash, trade communications manager at Mondelez International.
She said: “One in three...
Room for growth
Putting its value at £2.2bn, Mondelez International says the crisps and snacks category is one of the most significant in UK retail. But it still...
Busy adults fuel snacking boom
TIME-PRESSED British adults are snacking more and that’s a trend that looks set to continue say three of the biggest players in branded chilled...
Value where it counts
MONDELEZ International is introducing 50p promotional price-marked packs on its biggest-selling Cadbury countlines.
The new 50p promotional PMPs have been launched on countline packs of...
More to go round
SHARING is the name of the game for a range of chocolate bags from Mondelez International.
Following the introduction of Cadbury Dairy Milk Giant Buttons...
Sweet, sure, steady
CONFECTIONERY is a mainstay of most c-stores’ product ranges and chocolate in all its variety of styles, types and sizes accounts for the majority...
Top of the morning
MONDELEZ International has expanded its breakfast biscuit range with new Belvita Tops.
The new biscuits are made with wholegrain cereals, finished with a chocolate or...
The joy of flavours
CADBURY Dairy Milk latest campaign – Free the Joy – is designed to highlight the chocolate bar collection’s range of flavours and textures.
Running through...
Impulse for a happy Easter
RETAILERS should have begun their push for Easter sales last month according to wholesaler Bestway Batleys.
And the company reckons c-store operators will achieve the...
Tops of the morning
BELVITA breakfast biscuits have a new variety. Belvita Tops, with a chocolate and hazelnut or strawberry topping, are designed to give consumers what brand...
Game on for Halls
MEDICATED confectionery brand Halls, owned by Mondelez International, has teamed up with EA Games for a new promotion this winter.
By entering an on-pack...
