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Advertising image for the launch of Carling Black Label featuring a pack shot of its can with text that reads 'New Premium British Lager'.

Carling expands with Black Label offering

Promotional image for Madri Excepcional 2025 summer campaign with two women working on a DJ set whilst dancing, a person holds a Madri pint glass in the foreground with beer inside the glass.

Madrí Excepcional celebrates the Soul of Madrid in new TV campaign

Aspall Cyder 2025 marketing campaign.

Aspall Cyder is set to elevate the cider category this summer

Wild berries and peach-raspberry Rekorderlig cans

Rekorderlig launches 500ml cans with £1.4m ad campaign

Pack formats of Madrí Excepcional beer's on-pack promotion including a 15 pack format, 10 pack format and four pack format.

Madrí Excepcional launches its first on-pack promotion with All Points East

A bottle of Madrí Excepcional Zero stands on a table with a bowl of olives to the right and a bowl of cheese stuffed tomatoes to the left with a Madrí Excepcional branded glass behind the bottle.

Madrí Excepcional launches Zero alcohol beer

Scottish Premier Football League trophies on stands on a football pitch with Carling branding on the stands.

Carling announced as official beer of SPFL

Staropramen 12x330ml bottle multipacks feature Paramount+ illustrations for maximum visibility on shelves.

Staropramen’s blockbuster Paramount+ promotion

A pack of Coors lager sits on a rock step with a bottle of Coors lager to its side with red rock steps in the background.

Win a trip to Colorado with new Coors promo

Ready seltzer go at Burton

Carling 4 pack with card packaging

Ringing the changes

The new Staropramen six-pack multipack is made from recyclable cardboard.

New format for c-stores

RTD cans

Tapping into the hot trend of 2021