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Tag: Merrydown

Merrydown Original and Dry

A big year for Merrydown

The last year has been a tough one for some cider brands in Scotland, but for SHS Drinks things are going as well as could be hoped north of the border.

New thirst for glass apple

Range extended to three

Adding winter to core sales?

FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers. “The Christmas season constitutes a full...

Can-do attitude

In 2015, the word ‘cider’ means an awful lot of different things. In the UK market as a whole, it describes a category that appears...
cider, Merrydown, Sheppy’s,

Merrily making a meal of cider

FOOD matching will be a priority for Merrydown promotion in 2015. Debs Carter, marketing director alcohol at SHS Drinks, said: “Cider and food matching represents...

Winter cooler

CIDER may often do well in summer but the cider firms are keen to extend sales in spring, autumn and winter too. • Swedish cider Kopparberg...

Cider rolls out fox label

MERRYDOWN is rolling out the new foxy packaging used on its two newest launches to the rest of the range. Following what it says is...
Merrydown Cider

Festively fruity

TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...

In with the new – Companies in cider bottle revamp

THE pace of cider and cider-related product development shows no sign of slowing. Drinks giant Diageo has made its move on the cider sector...
Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

MODERN flavoured ciders are attracting new customers to a traditional summer drink. They have grown 131% in the off-trade over the last year according to...