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Tag: Malibu

Pernod Ricard has five spirit suggestions to stock for the festive season this year.

Pernod Ricard’s spirited choices for Christmas

Pernod Ricard believes its Absolut Vodka, Malfy gin, Malibu rum, Altos tequila and Jameson Irish Whisky will be key for consumers either as Christmas presents or for festive party cocktails.

Malibu swaps around the flavours

Strawberry takes over in the latest launch for the Malibu brand from Pernod Ricard as the firm swaps out traditional coconut for a fresh and fruity take.

Malibu brings people together

PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu. Running across social media platforms,...
Malibu Watermelon rum

Refreshed for the summer

Malibu has launched two new drinks aimed at the 18 to 24 age group.

Malibu is tickled pink

Malibu has now released two RTD strawberry products .

Rum pa-pum-pum

Malibu has released a limited edition festive bottle to encourage consumers to pick it up over Christmas

Putting passion into cocktails

RUM based liqueur Malibu has added a passion fruit flavour in time for summer.

Trading up for a sharing season

Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard. Channel director Impulse James Middleton...

New look for new drinkers

Market leader rings the changes and seeks another million RTD fans CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a...

Pineapple direction

DEMAND for fruit-flavoured spirits prompted the creation and launch of Malibu Pineapple, according to  Pernod Ricard UK. The new variety, originally launched in the USA...

Hot sales with rosé

Wines and spirits giant Pernod Ricard UK reckons retailers could make the most of summer alcohol sales opportunities this year by highlighting seasonal events and...

Ready and thrilling

New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend FOR the young adult consumer, innovation is key – be...

Fans ask for coconut gifts

IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
MALIBU’S latest launch, a premix with sparkling pineapple juice, was designed by the drink’s Facebook fans.

Malibu adds fizz – Facebook fans request

MALIBU’S latest launch, a premix with sparkling pineapple juice, was designed by the drink’s Facebook fans. They asked for their Malibu with fizzy pineapple and...

Drinks making their mark

CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...