Tag: Malibu
Pernod Ricard’s spirited choices for Christmas
Pernod Ricard believes its Absolut Vodka, Malfy gin, Malibu rum, Altos tequila and Jameson Irish Whisky will be key for consumers either as Christmas presents or for festive party cocktails.
Malibu swaps around the flavours
Strawberry takes over in the latest launch for the Malibu brand from Pernod Ricard as the firm swaps out traditional coconut for a fresh and fruity take.
Malibu brings people together
PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu.
Running across social media platforms,...
Refreshed for the summer
Malibu has launched two new drinks aimed at the 18 to 24 age group.
Malibu is tickled pink
Malibu has now released two RTD strawberry products .
Rum pa-pum-pum
Malibu has released a limited edition festive bottle to encourage consumers to pick it up over Christmas
Putting passion into cocktails
RUM based liqueur Malibu has added a passion fruit flavour in time for summer.
Trading up for a sharing season
Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard.
Channel director Impulse James Middleton...
New look for new drinkers
Market leader rings the changes and seeks another million RTD fans
CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a...
Pineapple direction
DEMAND for fruit-flavoured spirits prompted the creation and launch of Malibu Pineapple, according to Pernod Ricard UK.
The new variety, originally launched in the USA...
Hot sales with rosé
Wines and spirits giant Pernod Ricard UK reckons retailers could make the most of summer alcohol sales opportunities this year by highlighting seasonal events and...
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
Fans ask for coconut gifts
IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
Malibu adds fizz – Facebook fans request
MALIBU’S latest launch, a premix with sparkling pineapple juice, was designed by the drink’s Facebook fans.
They asked for their Malibu with fizzy pineapple and...
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
