Tag: laundry

Promotional image of the Surf laundry detergent rebrand, with pack shots of the products against a pink background that has flowers. The text reads 'clean with joy infused fragrance'.

Surf washes up a new look

Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.

Value here to stay?

Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul. ONE result...

Laundry goes with the flow

DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes. That’s the view of...

The sheets that wash the sheets

AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet Richard Shonn, managing director at 151 Products, reckons...
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
Fabrite

Sheets to wash the sheets

AFTER powders, liquids tablets and capsules, the latest innovation in clothes washing is sheets. 151 Products has developed Fabrite, a non-bio super- concentrated washing powder...

Face up the formats, clean up on wash day

As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential C-STORES have become essential to...