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Pack shots of the 2025 redesign for Surcare including Washing Up Liquid, Fabric Softener, Non Bio Washing Powder, Non Bio Laundry Capsules and Non Bio Laundry Liquid.

Surcare unveils rebrand across its suite of laundry products

Promotional image of the Surf laundry detergent rebrand, with pack shots of the products against a pink background that has flowers. The text reads 'clean with joy infused fragrance'.

Surf washes up a new look

Value here to stay?

Laundry goes with the flow

The sheets that wash the sheets

Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

Fabrite

Sheets to wash the sheets

Face up the formats, clean up on wash day