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Friday, June 18, 2021
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Tag: Irn-Bru Energy

energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.

Big can energy from Irn-Bru

IRN-Bru Energy is now available in a big can variant
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.