Tag: Irn-Bru Energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
IRN-Bru Energy is now available in a big can variant
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.