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Tag: ice cream

Novelty products and familiar brands – some shrunk to miniature size – are key to R&R’s strategy

Disney joins novelty push

ICE cream specialist R&R is freezing Disney’s best known characters with a licensed range of Mickey and Minnie Mouse ice cream lollies. This cartoon range...
MARS and Snickers ice creams will be available for summer in a new mini format. With 74 calories (Mars) and 85 calories (Snickers), the company hopes that shoppers will keep the smaller sized bars in the freezer for an instant and relatively low-calorie ice cream hit.

Mars goes mini-sized

MARS and Snickers ice creams will be available for summer in a new mini format. With 74 calories (Mars) and 85 calories (Snickers), the...
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