Kicking off flavour in the snacks aisle with Golden Wonder
SNACKS brand Golden Wonder is set to bring extra flavour to the Fifa World Cup with the launch of its new Goalden Balls variant.
Marking a bold new addition to the Golden Wonder line-up, the new Goalden Balls aim to tap into the coming demand of the football tournament with an on-theme snacks option from a brand that shoppers can trust.
The new Golden Wonder Goalden Balls come in a 150g sharing bag with a smoky bacon flavour as parent firm Tayto Group reckons the NPD will prove to be a popular launch for the summer and will be sure to fly off the shelves faster than a last-minute winner.
Available across cash & carry depots, the new product comes with an accessible £1.25 RRP as the firm aims to match sharing formats with big flavour snacks across the summer.
Tayto Group will also support the new launch through a new marketing partnership with radio station Capital Scotland, reaching up to half a million listeners across Scotland each week throughout the Fifa Wold Cup.
A spokesperson for Tayto Group said: “Created with social occasions in mind, Golden Wonder Goalden Balls are perfectly positioned to capitalise on at-home viewing, live sport and big night-in occasions.
“The 150g sharing format makes them ideal for group snacking, while their bold flavour profile ensures they stand out on shelf and in-store displays.
“Golden Wonder Goalden Balls deliver a world class crunch with every bite. Seasoned with a rich Smoky Bacon flavour, the product offers a satisfying, moreish snacking experience that keeps shoppers coming back from kick-off to final whistle.”
