Tag: Carlsberg UK

Brooklyn Special Effects low alcohol beer

High hops for low alcohol

BROOKLYN Brewery is the latest brand to try its hand at low-alcohol beer, in the shape of its new Brooklyn Special Effects range.

Low ABV beer on the way up

Scots cutting alcohol, says Carlsberg

Scots cutting out alcohol

More than half of consumers in Scotland are actively trying to reduce the amount of alcohol they drink

Packaging up the globe

FOREIGN travel, world cuisine and simple curiosity  encourage interest in beers from around the world and UK distributors are continuing to develop a series...

Balancing the beer styles

Premium beers can be popular at Christmas and New Year, but it’s also important for retailers to understand the underlying importance of mainstream brands,...
Tennent Caledonian introduced Lemon T last year as a competitor to established fruit flavour lower in alcohol beers like Fosters Radler and Carling Zest. Tennents is also about to extend off-trade distribution of its alcohol-free line Tennents Hee Haw. Carlsberg UK’s San Miguel 0.0 and Morgenrot’s Krombacher Non-Alcoholic Pils now compete with established alcohol-free beers like Beck’s Blue. Kopparberg says its Alcohol-Free Pear and Alcohol-Free Mixed Fruit ciders have done so well it has added Alcohol-Free Strawberry & Lime to its range.

Game changer?

Late last year the amount of alcohol allowed by law in the bloodstream of drivers in Scotland was cut. It’s said to have hit...

World beers for big events

SELLING world beers during the Rugby World Cup will be one way to grab sales opportunities in 2015, according to Carlsberg. Parminder Walia, senior category...
Tennent Caledonian Breweries marketing director, Paul Condron, above, said the Glasgow-based brewer aims to bring some fun to the market for ‘moderation beers’.

Putting the fun into moderation

IN some ways, mixing beer with a non-alcoholic fruit flavoured liquid, and in the process reducing its alcoholic strength, isn’t new, people have been...

Carlsberg joins cider group

CARLSBERG UK has joined the National Association of Cider Makers (NACM). The beer firm launched its Somersby Cider in 2012. Bruce Ray, corporate affairs director at...