Tag: Burns Night

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Trio of whisky brands for Burns Night

The Scottish Grocer team highlight winning and premium-end whiskies from three different distillers – Raer, Jura and Glenmorangie – that convenience store owners should consider stocking ahead of Burns Night.
Eden Mill reckons its whisky range should appeal to the broad spectrum of tastes.

Matching various Burns Night whisky tastes

The experts at Eden Mill Distillery have been highlighting to convenience retailers the importance of stocking a variety of whiskies to suit different Burns Night consumer tastes.
Grant’s Foods reckons its range will suit different consumers’ Burns Night plans.

Scottish flavours popular with shoppers

The consumer appetite for authentic Scottish food remains insatiable for many across the country, reckons Grant's Foods, and this spells good news for retailers with the upcoming Burns Night celebrations.

Taylors Snacks fits crisps to the month

Taylors Snacks aims to build up excitement with consumers throughout the month of January through its range of crisps options.

McIntosh brings Oor Wullie to Burns

Strathmore Foods brings a Scottish comic classic to its McIntosh ready meals with Oor Wullie stamping onto limited edition packs for Burns Night.
Irn Bru Xtra cans

Xtra choice at Burns

Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.

McIntosh goes digital for Burns Night

STRATHMORE Foods has put a digital spin on Burns Night with the launch of a seasonal McIntosh pack that makes use of augmented reality...
Rabbie Burns

Beating the blues with a celebration

While retailers in other parts of the UK may struggle to find cause for celebration this month, Scottish stores have a national poet to help them through the winter.

Ready to celebrate the Bard

ESPECIALLY for Burns Night, Strathmore Foods has brought back its range of limited-edition McIntosh haggis ready meals. It expects to sell a total 400,000 packs...

Developing traditions

WHISKY has been very important to the Scottish drinks scene and to Scottish retailing for many generations. But despite the fact that Scotch whisky...
THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets, Robert Burns, began in the very early 19th century. In 1801 some chums who were great admirers of the recently departed Rabbie, and who were also pretty fond of a dram, met on the fifth anniversary of the great writer’s death to wine, dine, toast his memory and recite some of his works. The following year the celebration moved to the date of the bard’s birthday 25 January and the rest as they say is history. The Burns Supper habit spread across Scotland. Within a few years a Burns Supper was being held in Oxford University. Today they are held all over the world. These days formal suppers can be quite posh with a multi-course dinner, a piper, a toast to the immortal memory of our great literary hero, a cheeky toast to the lassies, an even cheekier reply from the lassies, an address to the haggis and a recitation of Burns’ great narrative poem Tam o’Shanter. Other celebrations in homes and elsewhere are often much simpler. But virtually all will include two items that retailers can highlight in Burns season each year ... haggis and whisky. It’s sad that, because of marketing restrictions on alcohol products in Scottish off-trade outlets, it’s effectively impossible to cross-promote the two Burns Supper essentials or even to place them together in a display. But that’s all the more reason to promote them individually. Try highlighting haggis in your meat chiller, carry a few different sizes to suit the variety of sizes of households, use point-of-sale material to remind shoppers of Burns Night and the part that haggis plays in the celebrations. And you could make January a special malts month or simply arrange to focus on whisky generally in your drinks area. If you have a whisky deal that’s giving you a good margin highlight it within your drinks section. And creating a Burns theme in store, with tartan and maybe even pictures of the man himself, will help get the message across.

Power of the Bard

THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets,...
Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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