STRATHMORE Foods has put a digital spin on Burns Night with the launch of a seasonal McIntosh pack that makes use of augmented reality (AR) technology.
New McIntosh of Strathmore Ultimate Burns Night packs invite fans of the Scottish Bard to download the Zappar app on their smartphone and scan the code on the pack to display a virtual reciting of the Address Tae A Haggis by actor Max Raskin.
The seasonal packs are available across its McIntosh of Strathmore Haggis Neeps & Tatties 340g and 860g formats.
Julie Nisbet, managing director of Strathmore Foods, said the idea to celebrate Robert Burns at home was established during last year’s lockdown.
She said: ‘Burns is a very special occasion for everyone at McIntosh, and we’re very proud of our Haggis, Neeps & Tatties ready meals which use the best Scottish produce made to our tasty family recipe – ready for people to heat, eat and enjoy.
“We recognised however that the missing component in 2021 would be friends, family and all the fun of an actual Burns supper.
“Thanks to a brilliant performance from Max and some very clever technology, we are delighted to launch our AR version for both new and loyal shoppers across Scotland.
“We hope it raises the spirits of the thousands of people around the country who’ll be missing out on their usual Burns celebrations this year.”