FRUIT Shoot is aiming to make dreams come true for kids this term with the return of its ‘Fruit Shoot for the Moon’ promotion
Britvic has expanded the 7UP range with the roll out of a 7UP Free cherry variant.
Britvic is putting its money where its mouth is when it comes to sustainability targets.
Soft drinks firm Britvic has committed to halving emissions from its own operations by 2025
Fresh look for juice bottles
The event in Glasgow is coming soon
BRITVIC has launched a £3 million summer campaign to support its ice tea brand Lipton
Britvic has launched a new on-pack promotion across its Fruit Shoot brand
Health influencing category trends
Soft drinks firms told us their views on the Scottish Government’s DRS scheme .
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Retailers with an hour to spare in their store could make some serious cash if they invest that time in soft drinks
Changing habits, reformulation and value growth
Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
With the focus on health showing no sign of stopping, the festive period is sure to be a big opportunity for soft drinks sales
Soft drinks giant Britvic has introduced a new price-marked mix and match promotion aimed at driving incremental sales of 330ml carbonates