Spar goes yellow for charity campaign

Grocery brands in support of Marie Curie 75th anniversary

Advert for the Go Yellow campaign for Marie Curie's 75th birthday featuring participating products: (from left to right) Coca-Cola Zero Sugar, Spar Silverbrook Falls Water, Lipton Ice Tea Peach, PopWorks Sweet & Salty, McVitie's Chocolate Digestives, Kellogg's Crunchy Nut Cereal, Nescafe Gold Blend coffee.
Spar along with seven consumer goods brands have all taken part in a charitable pledge for Marie Curie’s 75th anniversary.

SPAR UK alongside seven other grocery brands have all pledged to donate £35,000 in total in support of end of life support charity Marie Curie.

As part of the charity’s 75th birthday celebration, Spar and the fast-moving consumer goods brands are set to donate the cash as part of a new campaign called Go Yellow.

Go Yellow will allow consumers to support the charity by buying products from the participating brands that are part of the campaign which includes Kellogg’s, Britvic, Pladis, Nestle, Coca-Cola Europacific Partners, Pepsico, and SPAR own label.

SKUs included in the campaign are: Spar Silverbrook Falls Natural Water Still and Sparkling, Kellogg’s Crunchy Nut Breakfast Cereal, Britvic Lipton Ice Tea Peach, Pladis McVitie’s Milk Chocolate Digestive Biscuits, Nestle Nescafe Gold Blend Coffee, Coca-Cola Zero Sugar and Pepsico Popworks Sweet & Salty Sharing Popped Crisps.

The charity campaign will also be supported in Spar stores across the UK with barkers, signs and posters along with a presence across TikTok and social media competition.

Shoppers will be able to participate in the charity campaign until 9 August.

Suzanne Dover, Spar UK brand and marketing director, said: “As our national charity partner, we are very proud to support Marie Curie on its 75th anniversary.

“Since 1948 Marie Curie has helped millions of people affected by terminal illness, bereavement and grief. This anniversary is an opportunity to highlight how today their support is more needed than ever.

“We are grateful to our suppliers for taking part and to our shoppers, who by purchasing the contributing product, will be supporting our ‘Go Yellow’ campaign, with £35,000 pledged to Marie Curie.

“This campaign is part of continued commitment to support our communities and charity partnership.”

Lily Whitman, Marie Curie senior corporate partnerships manager, said: “Thanks to the continued support of amazing partners like SPAR, Marie Curie has been there for millions of people affected by terminal illness over the past 75 years.

“The generous £35,000 pledge made by SPAR and their suppliers to celebrate this incredible milestone could help fund over 1,521 hours of vital nursing care, day or night, in people’s homes across the UK.

“It also ensures we can look to the future and continue our work to fight for a society where everyone living with terminal illness gets the best possible end of life care. Thank you Spar!”