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Pack shot of Madrí Excepcional Zero 440ml can with a four pack.

Madrí Excepcional 0.0% unveils new canned format

A can of Stoli Ginger Beer stands next to a copper mug with the Stoli logo on it.

Stoli relaunches Ginger Beer cans

Cans of Peroni 0.0% Arancia Rossa and Limone di Sicilia sit at the middle of a table with a blue tablecloth on top with lemons and blood oranges around the cans and food.

Peroni 0.0% expands alcohol free range with flavoured offer

New research shows that half of young adults cutting down on...

Pack shots of Mash Gang four packs and single cans in the brand's core range. Variants including Mash Gang Chug, Mash Gang Glug and Mash Gang Journey Juice.

Mash Gang unveils first core range of alcohol free beer

Pack shots of Days Lager cans.

Days Lager launches new and improved recipe

A bottle of Madrí Excepcional Zero stands on a table with a bowl of olives to the right and a bowl of cheese stuffed tomatoes to the left with a Madrí Excepcional branded glass behind the bottle.

Madrí Excepcional launches Zero alcohol beer

Pack shots of Casillero del Diablo Zero Sparkling Wine.

Casillero del Diablo launches Zero alcohol sparkling wine

A bottle of Eisberg Pinot Noir Non-Alcoholic Wine stands next to a glass with the wine in it on a wooden table in a darkly lit room.

Eisberg builds non-alc wine option for Christmas

Talonmore teams up for festive serve

Bringing in choice

Tennent Caledonian introduced Lemon T last year as a competitor to established fruit flavour lower in alcohol beers like Fosters Radler and Carling Zest. Tennents is also about to extend off-trade distribution of its alcohol-free line Tennents Hee Haw. Carlsberg UK’s San Miguel 0.0 and Morgenrot’s Krombacher Non-Alcoholic Pils now compete with established alcohol-free beers like Beck’s Blue. Kopparberg says its Alcohol-Free Pear and Alcohol-Free Mixed Fruit ciders have done so well it has added Alcohol-Free Strawberry & Lime to its range.

Game changer?

Eisberg Alcohol-Free Wine

Free increases as full slips

RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine.

Low calorie tipple for the responsible drinker