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Tag: Absolut Vodka

Coca-Cola builds momentum for Absolut Sprite

CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
The new RTDs featuring the Ciroc and Absolut vodka brands.

Cheers to new vodka RTDs

The Coca-Cola Company and Pernod Ricard have teamed up to create Absolut Vodka & Sprite, while Diageo is using its Ciroc vodka in two new sparkling RTDs, with the newcomers set to help boost sales in convenience stores.
Pernod Ricard has five spirit suggestions to stock for the festive season this year.

Pernod Ricard’s spirited choices for Christmas

Pernod Ricard believes its Absolut Vodka, Malfy gin, Malibu rum, Altos tequila and Jameson Irish Whisky will be key for consumers either as Christmas presents or for festive party cocktails.

Absolut takes on the classics

Pernod Ricard aims to bring a premium taste to canned cocktail options with three new variants under the Absolut vodka brand.
The limited-edition Absolut vodka bottle.

Pernod Ricard launch Absolut limited edition

The Absolut Vodka brand, owned by Pernod Ricard, has revealed a classy new limited-edition bottle.
Absolut festival

Joining together for fun event

AS the country began to ease its way out of lockdown, with social distancing measures still in place, Absolut Vodka hosted a virtual music and comedy event.
Pernod Ricard Christmas portfolio including Absolut Vodka, Beefeater London Blood Orange gin, Jameson Irish whisky and Plymouth gin

Demand is growing for gin and Irish whiskey

Keeping up with festive change THERE are certain drinks that have always been associated with Christmas. A Buck’s Fizz at breakfast while opening presents, a glass...

Pernod Ricard’s Chris Shead talks premium spirits in the off trade

C-stores are ‘missing a trick’

Spicing up the spirits gantry

SWEDISH vodka brand Absolut has teamed up with hot sauce brand Tabasco to add some spice to the off-trade. The new partnership sees 70cl packs...
Absolut Colours

Rainbow revolution

THE launch of the new Absolut Colours bottle celebrates the brand’s connections to the lesbian, gay, bisexual and transgender community, according to owner Pernod...