AS the country began to ease its way out of lockdown, with social distancing measures still in place, Absolut Vodka hosted a virtual music and comedy event.
The digital event featured Grammy-award-nominated musician MNEK, DJs Joel Corry and The Collyer Twins, and was hosted by comedian, Munya Chawawa.
A cocktail masterclass showed viewers how to make an Absolut Passionfruit Martini and an Absolut Espresso Martini.
Brand director, Marnie Corrigan, said: “Absolut believes in the power of community, so we wanted everyone to join in the fun and connect with others wherever they were. “
Corrigan, quoting Nielsen figures, said Absolut is growing at 43.5% in value, more than twice the rate of total category growth.