Absolut takes on the classics

Bringing premium options to canned cocktails

Pernod Ricard's new range of Absolut ready-to-drink cans with one can of Absolut Espresso Martini, Absolut Strawberry Spritz and two cans of Absolut Passionfruit Martini in a cooler full of ice.
Pernod Ricard brings a touch of the premium to RTD cocktails with its Absolut vodka brand.

PREMIUM vodka brand Absolut has expanded on a new range of ready-to-drink cocktail cans, offering a new take on three cocktail bar classics.

All three sit with an ABV of 5% and an RRP of £2.50. Convenience retailers can order from national wholesalers including Bestway and Dhamecha, and the range is now in Tesco, Asda and Waitrose stores.

The range includes Absolut Espresso Martini, Absolut Strawberry Spritz and Absolut Passionfruit Martini.

Launched in a convenient 250ml slimline can format, Pernod Ricard – the firm behind Absolut vodka – said the new Absolut Cocktail range will also be supported by sampling activity across key cities and festivals this summer, where consumers can win from a raft of prizes including cans, cross-body cool bags, bar tabs and festival tickets.

Chris Shead, off-trade channel director at Pernod Ricard UK, said: “As the pre-mix can category experiences rapid growth, we want to be a leader within the premium RTD cocktail market, as we are in the premium spirits category.

“Absolut is Born to Mix and we’re excited to see two new cocktail RTDs join Absolut Passionfruit Martini following its successful launch last summer. The new range offers consumers a premium cocktail experience at an affordable price, in the convenience of a can that is perfect for pre-drinks and party drinks.”