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A person holds a bottle of Absolut Tabasco Vodka with an insulated gloved hand against the background of an erupting volcano.

Absolut teams up with Tabasco hot sauce for spicy vodka launch

A can of Absolut Sprite stands next to a can of Absolut Sprite Watermelon on a blue table with people relaxing in the background. There is text at the top left corner that reads Smooth Sip.

Absolut Sprite cans introduce new Watermelon flavour

Advert for Absolut Warhol with a picture of the bottle at the centre with a photo of Andy Warhol to the left and a photo of two friends taking a selfie to the right, the text reads Born to Mix.

Absolut Vodka revives lost Warhol art in new bottle

Coca-Cola builds momentum for Absolut Sprite

The new RTDs featuring the Ciroc and Absolut vodka brands.

Cheers to new vodka RTDs

Pernod Ricard has five spirit suggestions to stock for the festive season this year.

Pernod Ricard’s spirited choices for Christmas

Absolut takes on the classics

The limited-edition Absolut vodka bottle.

Pernod Ricard launch Absolut limited edition

Absolut festival

Joining together for fun event

Pernod Ricard Christmas portfolio including Absolut Vodka, Beefeater London Blood Orange gin, Jameson Irish whisky and Plymouth gin

Demand is growing for gin and Irish whiskey

chris-shead-pernod-ricard

Pernod Ricard’s Chris Shead talks premium spirits in the off trade

Spicing up the spirits gantry

Absolut Colours

Rainbow revolution