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AG Barr aims to keep the Irn-Bru brand strong right through to the end of the year.

Irn-Bru builds up strength for rest of year

It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
Premier @ DUSA was crowned Best Soft Drinks Retailer of the Year at the Scottish Grocer Awards 2023.

Awards Profile – Best Soft Drinks Retailer of the Year

Scottish Grocer has been catching up with the team at Premier @ DUSA to discuss the store's ever-evolving soft drinks selection after it was named Best Soft Drinks Retailer of the Year at the Scottish Grocer Awards 2023.
Pack shots of Reign Storm energy drink including Valencia Orange, Peach Nectarine and Kiwi Blend.

Reign brings in a Storm from America

Monster Energy Co is set to bring a storm to the UK as the firm launches its Reign Storm, already a popular choice with consumers in the US.
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade Alert unveils new fruity flavour duo

Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
Advert for the new Give Yourself a Diet Coke Break campaign featuring three cans of Diet Coke with people's names on them.

A Diet Coke Break with your name on it

Consumers will be able to enjoy their own personalised Diet Coke Break with new cans and bottles featuring their names and chances to win prizes.
Image of the new promotion between Sprite and Pringles Hot!

Sprite partners with Pringles in a Hot new promotion

CCEP has unveiled its latest team up with the Kellanova snacks brand Pringles Hot! and Sprite in new POS materials rolling out to convenience stores.
Boost Juic'd range from Boost Drinks.

Boost Drinks rolls back the pounds

Boost Drinks has reintroduced its £1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Pack shots of Rubicon Raw energy drinks range.

Bowl over with fruit energy drinks

AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Promotional image for Robinsons Ready To Drink range partnership with The Hundred to advertise hundreds of tickets to be won.

Robinsons bowls support for The Hundred

Consumers have the chance to win from hundreds of tickets to attend a match during The Hundred cricket tournament with Robinsons' new promotion.
A can of Lipton Iced Tea sits next to a glass filled with the drink with peach pieces around them. There is also a blue background with yellow sun and silhouetted hands reaching for the drink.

Win a year’s supply of stock of Lipton Iced Tea

Britvic is offering one lucky retailer the chance to bag a year's supply of Lipton Iced Tea stock in its new retailer competition for the brand.
A can of Red Bull Curuba Summer Edition is next to a glass filled with the energy drink on a table with greenery blurred in the background.

Energising soft drinks with Red Bull

Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
A carton of Ocean Spray Pink Cranberry sits next to a glass filled with the drink with logos for Euro Food Brands and Ocean Spray next to the image.

Ocean Spray teams up with Euro Food Brands

Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.

Tango unveils its new Outrageously Orange ad

Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.

Growth in store for convenience, says Britvic

Soft drinks giant Britvic has laid out the opportunities for convenience retailers to make the most out of in its annual Soft Drinks Review.
Barr is out to support retailers' sales this summer with its on-pack Euros promotion.

Barr and Lees tap into national pride

Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.
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Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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