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Wednesday, May 18, 2022
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Irn Bru 500ml & 330ml energy

Sampling blitz for Bru energy

Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Nisa South Oxhey store

Great sales and a good cause

Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Woman drinking water from bottle

On the go is coming back

The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
Highland Spring cans

Enjoying sparkling sales this autumn

SUMMER weather may bring a welcome boost for bottled water sales, but the autumn isn’t short of opportunities either, according to Highland Spring.

Campaign Mixing it up in the City

MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.

More fruit choice in the gym

REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
2 bottles of Coca Cola Zero Sugar against a white backgroun.

Doubling up on recycled

COCA-COLA has announced that its first 100% recycled plastic bottles will land on shelves this September.
Yazoo chocolate orange

Showing more bottle

FLAVOURED milk brand Yazoo has put its Choc-Orange flavour in a bigger bottle.

All the energy with no sugar

ENERGY brand Rockstar has launched a no sugar alternative.

Spending big on zero sugar

Lucozade Zero is the subject of a new, £2.5 million multimedia advertising campaign

Back to the gym

The Covid pandemic has disrupted exercise routines for many consumers, but the easing of restrictions should bring a rise in demand for functional drinks

Cold sales hot up

Cold brew coffee Bottleshot has expanded its presence in the UK

Showing how the pro does it

Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign

Plant-based innovation

A Wimbledon based firm is looking to shake things up in the soft drinks chiller  – through the launch of a new CBD drink

New pack better for the planet

In its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic

New flavour in cola aisle

Pepsi Max has added lime to its flavour portfolio