Mogu Mogu taps into soaring demand with new Zero Sugar drinks
Fruity soft drinks brand Mogu Mogu has launched a new range of Zero Sugar drinks to respond to rising consumer demand for sugar-free alternatives.
Summer kicks off for Red Bull with new White Peach flavour
Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.
Three Robins celebrates Scotmid listings with new Oat Mylk lines
Free-from brand Three Robins has launched two new Oat Mylk variants in its new listings across Scotmid stores as part of its Scottish Favourites win.
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Rockstar hits a key sale with new Zero Sugar Peach flavour
Energy drinks brand Rockstar Energy has hit the right keys with consumers with the launch of its new Zero Sugar Peach flavour.
Fanta bubbles up excitement with trio of new flavours
CCEP has bolstered the Fanta Zero Sugar range of drinks with a trio of flavour developments with Fanta Zero Apple, Fanta Zero Raspberry and Fanta Zero Tutti Frutti.
Tango unveils new Strawberry Editions flavour
Fruity soft drinks brand Tango has unveiled the new flavour in its Edition series of limited edition drinks with the new Strawberry Smash variant.
Pepsi unveils new indulgent cola flavours
Pepsi has brought an extra level of indulgence to the cola sector with the zero sugar Pepsi Treats range, building on the brand's flavour innovations.
Monster Energy builds a fruity offer with new Juiced flavour
Soft drinks giant Coca-Cola Europacific Partners is set to bring a punch of tropical flavours to Monster Energy with the new Monster Juiced Rio Punch flavour.
Sanpellegrino rolls out new Zero Added Sugar variants
Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.
Dr Pepper unveils a new Crush for this Valentine’s Day
Soft drinks brand Dr Pepper has unveiled a limited edition variant for Valentine's Day with its new Dr Pepper Zero Sugar Cherry Crush flavour.
Carlsberg Britvic launches in massive change for drinks industry
Major drinks companies Carlsberg Marston Brewing Company and Britvic have merged together to deliver the newly launched drinks firm – Carlsberg Britvic.
Rubicon Spring unveils new Vits soft drinks range
Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
Starbucks brings oat milk to the chillers
Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.
Rubicon Raw is set to make Waves for energy sales
Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.