Malibu brings people together
PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu.
Running across social media platforms,...
A wine’s best friend
CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps...
Change of distributor
ITALIAN brand Seven Hills Gin has a new distributor in the UK.
Joining together for fun event
AS the country began to ease its way out of lockdown, with social distancing measures still in place, Absolut Vodka hosted a virtual music and comedy event.
Can offers lightweight solution
CIDER brand Magners has put its rosé variety – initially only available in bottles – into cans.
New crush in vodka market
THE latest launch from Smirnoff is a raspberry flavoured vodka.
Pass on tips for bigger gin sales
COCKTAIL recipes, mixer suggestions and other drink recommendations can all help retailers boost gin sales, according to Kintyre Gin.
Mental health on the agenda
ALCOHOL free spirit brand, Strykk, is supporting men’s mental health awareness with its Strykk up a conversation campaign.
Four Pack Two Drinks
MIXERS and tonics firm, Franklin & Sons, has put two of its ready-to-drink gin drinks in a four-pack.
In from the gold
Vodka brand JJ Whitley has launched a new gold filtered variety and has put it in a golden bottle.
Refreshed for the summer
Malibu has launched two new drinks aimed at the 18 to 24 age group.
Cans ready for a hot summer
Gin brand Bombay Sapphire has launched two new ready to drink expressions.
Tickled by TV chef
Merseyside gin brand Tappers has joined forces with Sunday Brunch presenter Simon Rimmer to create and launch a new pink gin SKU.
The public gets what it wants
Consumer research played a big part in the development of the latest gin flavour from Greenall’s.
Islay goes online for festival
Despite Covid travel restrictions, Bunnahabhain was still able to give whisky fans a taste of this year’s Islay whisky festival, Fèis Ìle.
Take home cocktail solution
William Grant & Sons has created a bottled cocktail range, called Batch & Bottle, based around some of its most popular brands.
