A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
Seasonal rum serves
SKULL sporting rum brand Dead Man’s Fingers will be rolling out limited-edition Halloween bottles for its flagship Spiced Rum.
Reassessing booze prices
The Scottish Government has been consulting industry stakeholders on the effects of the minimum unit price (MUP) for alcohol.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Distilling game
Scotland's favourite geriatric duo have cantered into the convenience channel, with new listings for their gin and whisky brand.
A smoky gin with a citrus twist
The latest release from Dunnet Bay Distillers comes with a twist, as Rock Rose gets the citrus treatment.
The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
Cocktails without the hassle
Manchester Drinks has launched a new range of frozen cocktail pouches.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
Rum brand rolls out RTD cans
Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
Strawberry gin forever
In the increasingly busy flavoured gin category, strawberry reigns supreme according to a poll of UK consumers.
Raising spirits
Pernod Ricard is inviting consumers to keep the summer alive all year round, through the latest campaign for Malibu.
Scottish rum has Jamaican roots
THE GlenAllachie Distillery’s master blender Billy Walker has brought Jamaican flavour to Scotland with the latest additions to the MacNair’s Boutique House of Spirits range.
A Clydebank brew
A small independent brewer has been flying the flag for Clydebank FC – attracting local fans in the process.
Island rum rolling out
ISLE of Barra Distillers has launched its first dark rum, Island Dark Rum, at the Royal Highland Show.
Mixing it up for the summer
Mixer brand Schweppes is back on the small screen, as part of a multi-million pound marketing brand for the campaign.
