Screaming onto shelf
COCA-Cola European partners (CCEP) has announced it will embark on its biggest-ever Halloween campaign for Fanta, rolling out limited-edition packs and spending big on marketing activities.
Passing the golden torch
AFTER 58 years at the helm, Douglas Rae, founder and managing director of Golden Casket Confectionery has announced his decision to retire.
Frightfully fun sized
Wrigley rolls out more seasonal confectionery.
Golden opportunity in Asian festivals
Ferrero encourages retailers to make more of Diwali
Bubble bubble toil and trouble
Plastic bags fit for bursting with confectionery may last long in the memory, but the occasion can also be big business for soft drinks.
Seasonal Schweppes mocktails
Halloween party hosts may also look to create some ghoulish cocktails and mocktails for their guests, and mixers are a key ingredient for this.
Taking a bigger share of the choc market
ACROSS the chocolate category, bitesize and sharing formats continue to perform well as consumers favour treat bags and pouches.
Spirited return for seasonal packs
Haribo packs in Halloween costume.
Quality counts
As consumers try to cut back on sugar, chocolate products with premium credentials or offering a variety of flavours and textures are gaining ground.
John moving on
LANDMARK Wholesale trading director John Searl has announced his resignation from the business with effect from the end of this year.
Sweet and low
HEALTH has become a major focus for many shoppers in recent years. As an indulgent treat, what role can chocolate play in this new health-focused landscape?
Driving interest in the classics
Mondelez has brought back an old favourite – Cadbury Dairy Milk Tiffin – as a permanent addition, in a move the firm hopes will drive excitement and growth.
Tortillas top take home
THE taste of tortilla chips is proving to be a big hit on the Big Night In occasion according to Walkers brand owner Pepsico.
Payzone pulled back by NFRN
THE NFRN has scored a victory for retailers under contract with Payzone, after the payment system firm moved to make sweeping changes to terms.
Seventh heaven for discounter
Research reported Lidl has increased its market share to a new record high of 5.2%, up 0.7% year on year.
Lights! Camera! Wholesaling!
Video marketing campaign takes viewers behind the scenes at wholesaler JW Filshill.
