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GERMAN confectionery company Coppenrath & Wiese is set to develop the branded frozen desserts category during 2013 with a £3.5m brand marketing campaign and a range of new products

£3.5m push for frozen brand

GERMAN confectionery company Coppenrath & Wiese is set to develop the branded frozen desserts category during 2013 with a £3.5m brand marketing campaign and...
Novelty products and familiar brands – some shrunk to miniature size – are key to R&R’s strategy

Disney joins novelty push

ICE cream specialist R&R is freezing Disney’s best known characters with a licensed range of Mickey and Minnie Mouse ice cream lollies. This cartoon range...
MARS and Snickers ice creams will be available for summer in a new mini format. With 74 calories (Mars) and 85 calories (Snickers), the company hopes that shoppers will keep the smaller sized bars in the freezer for an instant and relatively low-calorie ice cream hit.

Mars goes mini-sized

MARS and Snickers ice creams will be available for summer in a new mini format. With 74 calories (Mars) and 85 calories (Snickers), the...
Mark Thomson, business unit director of Kantar Worldpanel looks at consumer trends in biscuits and cakes.

Scots shoppers take the biscuit

Mark Thomson, business unit director of Kantar Worldpanel looks at consumer trends in biscuits and cakes. SHOPPERS in Scotland still go for traditional favourites like...
BORDER Biscuits has recently introduced sharing packs of its biscuits which include Strawberry and Cream Shortbread, Toffee Apple Crumbles, Butterscotch Crunch and Milk Chocolate Viennese.

When it comes to the crunch…share

BORDER Biscuits has recently introduced sharing packs of its biscuits which include Strawberry and Cream Shortbread, Toffee Apple Crumbles, Butterscotch Crunch and Milk Chocolate...
WALKERS has added two new shortbread “drums” to its portfolio. The products pay homage to two Scottish icons - the red deer stag and the Highland cow. The stag drum features the Monarch of the Glen painting by Sir Edward Landseer and contains chocolate chip shortbread.

Walkers drums play to Scots beat

WALKERS has added two new shortbread “drums” to its portfolio. The products pay homage to two Scottish icons - the red deer stag and...
LEES of Scotland has revamped its snowballs and teacakes packaging. The packs have been simplified and modernised and launched in new colours. The teacakes have also increased in size.

Revamp for teatime faves

LEES of Scotland has revamped its snowballs and teacakes packaging. The packs have been simplified and modernised and launched in new colours. The teacakes...
BOYD Tunnock, head of the Uddingston-based Tunnocks, famous in Scotland and abroad for its Teacakes and Caramel Wafers, turned 80 in January.

Biscuit boss set for 80th birthday bash

BOYD Tunnock, head of the Uddingston-based Tunnocks, famous in Scotland and abroad for its Teacakes and Caramel Wafers, turned 80 in January. Staff at the...
Fresh cakes in the Scotmid store in Carrick Knowe in the west of Edinburgh. Scotmid is working with a selection of local bakery suppliers to put more fresh cakes into stores across Scotland.

Freshening up with local cakes

Stores tell Claire Amber Young that shoppers are turning on to traditional treats SHOPPERS still want to see well-known biscuit and cake brands but some...
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier biscuits to be available in stores, along with savoury varieties.

More biscuit PMPs on the way

CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Paterson’s is sponsoring STV’s Loose Women. Advert indents feature a busy mum relaxing with tea and shortbread.

Lunchtime – the biscuit big break?

RETAILERS should consider encouraging shoppers to choose a cake-style treat as part of their lunch, according to Laura Smith, brand communications manager at Cuisine...
Cold pressed rapeseed oil is a home-grown alternative to olive oil. Producers argue that with half the saturated fatty acids of olive oil, there are environmental and health reasons for customers to switch.

Will home oil cash in on olive industry woes?

Not for the first time in recent years there are fears of an olive oil shortage. Should food-led stores be stocking up on extra-virgin...

Barr fires 2014 starting pistol – commemorative can launch

THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...

Cookies and cream – Fredericks Dairies joined up with Oreo

INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...

Interesting aim – new tea range, Tetley Estate Collection

TETLEY aims to upgrade the cuppa with a new tea range, Tetley Estate Collection. “Part of our strategy was to develop teas that added...

Daily bread – informing kids of the benefits of a nutritious breakfast

KINGSMILL’S Breakfast Squad initiative is designed to help children understand the benefits of a nutritious breakfast. More than 680 schools across Britain will receive...
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