The new look from France


IN-STORE bakery brand Cuisine de France has a new look after a major relaunch by brand owner Aryzta Food Solutions.

The developments include a new artisan theme, new names and new lines – all intended, says the firm, to help convenience outlets achieve a ‘boulangerie’ feel in their bake-off areas.
Mariam French, Aryzta Food Solutions’ head of marketing UK, said improvements had been made to recipes in Cuisine de France’s core products and it had introduced an array of new speciality breads.
The range includes French bread, viennoiserie, sweet treats, rolls and speciality breads, in a bid to meet what it sees as growing demand for artisanal flavours and textures from c-store shoppers.
New product names such as Le Parisien, L’Artisane, Le Rustique and Le Provencal have been introduced. And there’s a French-style ribbon on the packaging.

• At in-store bakery supplier Country Choice Stephen Clifford, head of marketing, said the overall bread market is up around 2% year on year but growth in c-stores is 10%. Speciality bread is showing the fastest growth, doubling in the past year. Bagels are up 20%, from a low base. Baguettes and crusty rolls, the two largest segments, are up 5% and 3% respectively. Country Choice’s bread range is showing strong growth, outstripping the market on baguettes and crusty rolls as well as bagels, he said.