BREAD and bakery firm Warburtons has set up a two-year commercial partnership with health charity the British Heart Foundation.
The deal will see the company work with BHF to raise awareness of healthy eating to maintain a healthy heart, including giving information on how bread can play a positive role in achieving a healthy balanced diet.
The BHF logo and campaign messages will appear over the next two years on all Warburtons Wholemeal bread packs.
With over 70m Warburtons Wholemeal products bought each year, the on-pack nutritional and heart health messages will reach over 6.8m million households.
Neil Campbell, managing director at Warburtons said: “We have a natural fit with the BHF, we both have families at the heart of what we do and we have shared goals in health and nutrition.”