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Sheba, Delicious Duos, petfood

Pets win more pouch choice

MARS Petcare has launched new products in its Sheba cat food and Cesar dog food ranges. Sheba Delicious Duos have two meats in each pouch. The...
Kinder bueno

Promotion designed to nail it

KINDER Bueno has launched a new promotion with Nails Inc, intended to attract female consumers aged between 25 and 34. An on-pack offer gives shoppers...
Levi Roots, soft drinks

Levi’s roots go on show

LEVI Roots’ soft drinks have been re-branded as part of a new look for the entrepreneur’s range of food and drinks. The new drinks labels...
Burtons, Biscuits, Maryland, Soft baked

Softly softly approach from Maryland

BURTON’S Biscuit Company is expanding its Maryland brand with the introduction of a soft cookie variety. Maryland Soft Baked will be available in Caramel and...
Cadbury, Dairy Milk, Scottish Grocer

The joy of flavours

CADBURY Dairy Milk latest campaign – Free the Joy – is designed to highlight the chocolate bar collection’s range of flavours and textures. Running through...
Currizza, Dave Gannon,

Curry on top

GLASGOW chef Dave Gannon is on track to produce 10,000 Currizzas a week within two years of its invention. The curry pizza is available in...
McVities, Delichoc

Euro flavour comes to UK

UNITED Biscuits is bringing a taste of Europe to its UK biscuit range. McVitie’s DeliChoc is a thickly-coated Belgian chocolate biscuit with a crunch. The firm...
Wrigley, Ashton Kutcher, advertising,

Hollywood star spreads the message

HOLLYWOOD star Ashton Kutcher features in the latest TV ad for Wrigley’s Extra. Part of a year-long £15m campaign, the ad sees Kutcher out to...
Febreze

Febreze freshens up for spring

FEBREZE and Ambi Pur have introduced a new collection for Spring 2015. It offers three new scents, Freesia Bloom, Vanilla Flower and Lotus Verbena, across...
KitKat, #mybreak

KitKat breaks to tag along

The latest KitKat marketing campaign is encouraging consumers to “celebrate the break”. KitKat brand owner Nestlé says the campaign, launching this month, will include TV...
Shloer, Mothers’ Day, Eisberg,

Sparkle up

MOTHER’S Day last year generated an increase of 42% in sales of Shloer and a rise in sales of Shloer Celebration by 28.5% according...
Arytza Food Solutions, Cuisine de France, ValentinesDay, loaf, bread,

Bread of love

ARYTZA Food Solutions has launched a heart-shaped Cuisine de France loaf in time for Valentine’s Day. The 250g L’amour Loaf is a buttery bread with...
Mr Kipling Easter cakes

Mr Kipling’s makeover for a better life

THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
The new range of chilled desserts from Spar, with RRP between £1 and £2.80.

Sweet but simple

WITH buying something for ‘tonight’s tea’ becoming an increasingly frequent reason for shoppers to visit c-stores it’s essential that retailers provide quick and easy...
Swedish Glace, desserts, c-stores, Unilever UK,

Cream of the crop

SWEDISH Glace, the ‘free-from’ ice cream brand from Unilever UK, is moving under the Wall’s brand. Zhelin Chen, assistant brand manager for Swedish Glace at...
Premier Foods, desserts, c-stores, Ambrosia,

Dreamy new designs

PREMIER Foods has introduced new packaging for its custard and rice pudding brand, Ambrosia. The new design across the entire portfolio of custard, rice and...