UB switches on its masterbrand
UNITED Biscuits is reorganising its biscuit family by what it calls ‘masterbrands’ – McVitie’s for sweet biscuits and Jacob’s for savoury lines – in...
Pop goes the nibble
Healthier options, niche marketing and exotic new flavours are helping manufacturers win the battle of the snack aisle
THE demand for healthier munchies is driving...
Loyd’s packs prove transparently saucy
THE Loyd Grossman range has two new ready-made sauces, said to help home cooks prepare stress-free lasagne. Tomato Sauce For Lasagne and White Sauce...
Pet food giant launches keep fit treat
WHEN it comes to pet treats, it’s all about function.
According to Mars Petcare, consumers are looking for ways to reward their pet with a...
OMG! Towie is WKD babes
WKD has secured a three-series sponsorship deal with ITV2 reality show The Only Way is Essex.
The drink will receive 60 seconds of on-screen accreditation...
Crate news for produce
A rustic-looking polymer crate offers retailers a durable, hygienic alternative to wooden boxes, according to specialist manufacturer Polymer Logistics.
The company claims its wood effect...
Gordon’s adds elderflower
DIAGEO-owned Gordon’s, the UK’s top-selling gin, is adding an elderflower variety to its range.
Following what the firm says was the success of last year’s...
Pampers revamped – New look nappies
AN improved nappy in a revamped package is the promise from P&G brand Pampers.
P&G claims that new Pampers Baby-Dry “double dry zones” absorb...
At the double – Müller Corner de Luxe
DAIRY giant Müller got the year off to a doubly indulgent start when it launched two new flavours in its Müller Corner de Luxe...
The Scottish connection – Müller Wiseman Dairies
PROVENANCE and regional identity are crucial to Wiseman’s Black & White brand milk. Two variants in the brand range are specifically Scottish.
Milk from Scotland,...
Beat the breakfast blues with biscuits
BREAKFAST biscuit brand Belvita was back on the box last month with a new TV ad featuring radio presenter Lisa Snowdon.
The campaign celebrates the...
Bread gets a modern makeover
DADS and bread are pretty much the same, right? Well they are according to Allied Bakeries brand Kingsmill.
Its new ad campaign features Cold...
We’ve missed them, Tea Folk make TV return
TETLEY, Scotland’s best-selling branded tea, and its Tetley Tea Folk are back ... perhaps from outer space.
The brand owner has kicked off its marketing...
British pride leads souper campaign
BRITISH farmers and ingredients are taking a starring role in soup firm Crosse & Blackwell’s new advertising campaign.
Its latest TV ad, on screens this...
Oxo shakes up seasoning
PREMIER Foods is shaking up the seasonings market with three ready-mixed flavour combinations.
OXO Shake & Flavour is designed to appeal to consumers looking for...
Philly says cheese
SOFT cheese brand Philadelphia is exercising its showbiz smile after its family-orientated ad campaign hit the small screen last month.
The ‘Love Life, It’s Delicious’...
