Pick the right sites to double sales
YAZOO reckons that thanks in part to more than 60 new products being launched last year, more shoppers are picking up milk drinks than...
New day dawning
MWD says daily use can be driven up and that c-stores can grab growth by targeting the 80% of shoppers who go elsewhere for...
Spreading out
THERE’S a lot of talk about Scots being switched on to Scottish food. But in dairy there’s still a very great deal for Scottish...
https://www.youtube.com/watch?v=99hSvTfPN3A
DAIRY Crest has added reduced sugar milkshakes to its Frijj range.
Head of marketing dairy drinks Laura Sheard said: “Our new products have 40% less...
Making a meal of yogurt
MEAL deals provide an innovative way to promote dairy products according to Mike Hodgson, co-founder of yogurt manufacturer The Collective.
He said: “Key trends are...
Adding a taste of Scotland
MACKIE’S has added two new flavours to its ridge cut crisps portfolio following limited-edition releases.
The company says the Whisky and Haggis and Venison and...
Nicky launches elite toilet tissue
After a successful 2014 for Nicky with the brand’s toilet tissue range registering a +20.3% growth over the previous year*, in 2015 Nicky is...
Light start to the year
LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway.
The 20-second TV clip ended with a shot of Leerdammer...
Hotting up
HOT snacking products firm Kepak Convenience Foods has launched two new Rustlers products with a distinctly spicy touch.
The Hot & Kicking range includes the...
Pulling in to the can
TULIP has added pulled pork to its range of canned goods.
Grocery division commercial director Mark Phillips said: “Our canned pulled pork is a major...
Saucy makeover
BISTO Sauces have been given a new look.
Brand manager Paul Knapp said: “We’re looking forward to seeing the refresh deliver better ease of...
Stirring up a world of tastes
BIRDS Eye is inviting consumers to stir their mealtime routines with a range of meals reflecting cuisines from around the world.
The Stir Your Senses...
Spar still on a winning run
FOLLOWING a prize-winning 2014 Spar says its own-brand products are back among the awards in the opening months of 2015.
Its Belgian Chocolate Ice Creams,...
Traditional flavours in the bag
LOYD Grossman has introduced a range of ready-to-use pour-over sauces.
The four flavours are Creamy Parmesan & Cheddar, White Wine & Parsley, Creamy Peppercorn &...
Lynx goes dark and premium
LYNX is to spend £9m on a campaign, including TV and digital promotion, for its new Lynx Black fragrance.
Developed by fragrance expert Ann Gottlieb,...
Text to win prize toys
THE latest on-pack promotion on McVitie’s biscuits offers shoppers the chance to win a cuddly character from the firm’s Sweeet TV ads.
Marketing director of...
