Light the fuze

COCA-COLA European Partners has announced the launch of premium iced tea brand Fuze Tea in Great Britain.

A fusion of the flavours of fruits, botanicals and tea, with two low sugar variants, Fuze Tea is already established in 40 markets and one of the fastest-growing brands in the Coca-Cola company portfolio.

Blends include Black Tea Peach with a touch of hibiscus and Green Tea Mango with a hint of chamomile.

Simon Harrison, customer marketing director GB at CCEP, said: “The launch of Fuze Tea is a fantastic opportunity for our business to provide new, more sophisticated flavours to more people in more places.”