Value on impulse a snacks win-win
WITH many shoppers looking for value for money and one in four shoppers buying on impulse price-marked-packs can provide real benefits to retailers, suggests...
Time to innovate
THE main reasons shoppers like price-marked packs are that the pricing is clear and transparent, they look like a special offer, they provide better...
Marking growth
AMONG categories that are particularly important to the convenience channel confectionery stands out as one that has used PMPs extensively, especially in the tough...
Price transparency spirit of the times
Price-marked packs have grown to dominate many convenience stores’ product displays and they now play a major role in almost every product category. With...
Price spread
CHILLED foods supplier Kerry Foods is bidding to boost sales of butters, spreads and margarines in convenience stores with a new line-up of Kerrymaid...
Playing ball
HOME baking brand Dr. Oetker has revealed its latest signing - Chocolate Footballs.
The pack, with an RRP of £1.59, includes a mix of white...
A tasting in a pack
THE new Cheese Tasters pack from Lactalis McLelland is aimed specifically at the convenience channel.
Price-marked at £3 the Cheese Tasters pack contains 12 pieces...
Frog hots up
THE latest Cadbury Drinking Chocolate is Freddo.
Brand manager Raquel Alcobia said: “Given that Mondelez International leads the drinking chocolate market and Cadbury Freddo has...
Christmas nets
MINI Babybel has produced a seasonal six-pack. Each individual cheese has its own wintery wrapper featuring characters like an ice-skater.
Head of insight and planning...
Taking stock on television
STOCK brand Knorr is expanding into the easy cooking market with the launch of a dry recipe mixes range, Naturally Tasty.
The recipe mixes are...
Convenience strategy
Two channel-exclusive launches as biscuits giant ramps up its c-store programmes
BISCUIT and cake giant Pladis is ramping up activity in its convenience and impulse...
Packing them in
THE craft lager from Guinness, Hop House 13, has introduced two new packs.
The 12-pack of 330ml bottles and a 650ml sharing bottle join the...
Laundry lines launch PMPs
PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
Biscuit back on the box
TOFFIFEE is returning to TV screens this Autumn with a new ad that will run for eight weeks, as part of a £5m marketing...
Jose’s beer on the box
BEER brand Heineken has launched a new TV ad featuring football manager Jose Mourinho.
The commercial is part of Heineken’s Champion the Match campaign on...
New look Wall’s
SAUSAGE brand Wall’s is being made over.
The entire range has been given new packaging and its thick sausage has been given 10% higher meat...
