Gourmet brands lead the market
THERE’S profit in those pampered pets: the value of petfood sales is increasing, while volumes have fallen, because animal lovers pay more for premium...
Pot Noodle on sustainability mission
Unilever is trialling paper packaging for the most popular flavour of its Pot Noodle brand in a bid to cut its use of plastics and so be more eco-friendly.
Cookies and cream – Fredericks Dairies joined up with Oreo
INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...
KP Snacks’ biggest retailer giveaway
KP Snacks has marked its milestone 70th anniversary for its KP Nuts brand with its biggest ever retailer giveaway with a total fund of £70,000.
Fruitful new design for Dole
The Dole Sunshine Company has unveiled a new look for its Dole fruit cup brand, aiming to reaffirm its healthy snacking messaging to consumers in time for Veganuary.
Dove goes in search of the beauty spot
DOVE has a new marketing push, called the Beauty Spot campaign, to help women identify their favourite body parts.
The £1.5m initiative includes an...
Mars chews Watermelon nationwide
Mars Wrigley has rolled out its Extra Sugarfree Watermelon flavour chewing gum to stores nationwide in a bid to capitalise on the demand for fruity gums.
The great vegan bake off is here
Bakers have a new free from alternative to choose from, following the launch of Vitalite’s new dairy free vegan baking block.
Cawston Press builds on fruit juice range
Pressed fruit juice brand Cawston Press builds on its Fruit Water brand with the addition of the new orange juice flavour, Sunshine Orange.
Grown-ups say cheese
Adults look to the chiller cabinet, and to dried fruit, nuts and seeds, when they’re hunting down a snack.
ADULT nibblers are said to be...
Air fryer out the financial worry
Frozen potato foods brand McCain is keen to ensure that retailers can make the most out of the wildly popular consumer trend for air fryers with its own McCain Air Fryer Quick & Crispy range.
Red Bull loses cals
RED Bull, the biggest-selling brand in the stimulation drink category has stripped all the calories from it latest line.
The launch of Red Bull Zero...
Cadbury kicks off footie promotion
Mondelēz International has kicked off its Cadbury FC promotion ahead of the incoming summer of sport with an on-pack promo across Cadbury and Maynards products.
Kallo goes on the snack attack
RICE and corn cake brand, Kallo, has revamped its range with new ingredients and snack products.
It is targeting the breakfast on-the-go market with...
Antioxi blooms with trio of shrooms tea
Organic mushroom supplement brand Antioxi has launched a trio of health boosting teas, each containing a mushroom blend to help improve functional health.
Kit Kat goes doubly different
NESTLE Confectionery’s brand Kit Kat last month saw what the company said was the most significant launch for its Chunky style in fifteen years...
