Energy drinks are evolving
THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
Trio of Swedish RTDs
Kopparberg has expanded its ready-to-drink range with the launch of three new grab-and-go sparkling cocktail cans.
Wall’s NPD on a roll
WALL’s Pastry will hope consumers are willing to get themselves in a bit of a pickle, with the launch of the brand’s latest sausage roll NPD.
Eyes on gains in Scotland
FUNCTIONAL energy drink brand Nocco is hitting the road this summer – and Scottish sampling activity is on the agenda.
Summer ballot could bear fruit
MARS Wrigley is offering consumers the chance to score a year’s supply of their favourite fruity Extra flavour.
Revamp for disposables
Geek Bar has revamped one of its vape ranges as part of wider plans to increase its market share in the UK.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Slashing packs for the planet
KP Snacks has cut plastic packaging across its Tyrells range as part of its commitment to improve packaging sustainability.
Allied committed to fibre
UK consumers aren’t getting enough fibre in their diet, but some brands are taking steps to try and improve this.
Revisiting pouch displays
Maximum space and minimum fuss are two of the key benefits that nicotine pouches can offer convenience retailers, according to Zyn.
Milking success
Flavoured milk drinks continue to perform strongly across retail channels, according to market research.
Oreo launch aims to bring families into the store
Reporting that 50% of Oreo fans are under the age of 45, Mondelez International said the brand is playing a pivotal role in recruiting new shoppers by appealing to families.
A deadly expression
Whisky brand Smokehead has mixed up Scotland and Mexico for its latest whisky release.
World of expressions
New Scotch Single Malts have launched as part of Berry Bros & Rudd’s latest seasonal collection.
Learning lessons with Healthy Living Programme
A healthy breakfast doesn’t just set you up for the day… it can also set you up for life.
It’s time to jump on the gravy train
Easter is an important time of the year for roast dinners, with consumers keen to enjoy a home-cooked meal with their families, according to various analysts.
