Pets win more pouch choice
MARS Petcare has launched new products in its Sheba cat food and Cesar dog food ranges.
Sheba Delicious Duos have two meats in each pouch.
The...
McVitie’s goes for Gold in new Digestives
Pladis has brought together two of its McVitie's variants to launch the new McVitie's Gold Digestives limited edition golden caramel flavour.
More on the menu for gourmet cats
NESTLE Purina has added two new multipacks to its Gourmet Mon Petit range.
Available now, the fish multipack contains cod, sardine and salmon pouches, and...
Mentos bolsters Discovery launch in new campaign
Perfetti Van Melle is set to build on its new launch Mentos Discovery with a new marketing campaign running for three months over summer.
Picnic recipe for pets in parks
INDEPENDENT pet food producer, Lily’s Kitchen, has come up with a meal especially for a pooch on a picnic.
The limited edition Picnic in the...
Mount Gay releases new Eclipse Navy Strength Rum
Barbados rum brand Mount Gay Rum has bottled in its rich naval history with the launch of its new Eclipse Naval Strength rum.
Social media and student route to sales
SOCIAL media allows consumers to talk directly to brands and gives brands the chance to respond in a familiar, friendly setting, says Maurice Newton,...
A Fairtrade brew to do good from Brewgooder
Brewgooder has established a Fairtrade-certified supply chain for its Fonio Session IPA, offering consumers a more ethical option in the beer category.
Acting on impulse
PRODUCTS that are attractive impulse purchases provide many of the best opportunities for c-stores to achieve incremental sales. So the best such lines can...
Lucozade brings a Can-Can energy to launches
50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Royal return for Shahzada rice
World food wholesaler Map Trading has announced the relaunch of its Shahzada rice brand.
Shahzada, meaning Prince, is being updated and positioned as a value...
Eden Mill aims for whisky cocktail lovers
Independent distiller Eden Mill has teamed up with East Neuk Salt Co. to launch a new Smoked Salt Sugar Syrup to pair with its The Guard Bridge whisky.
Scottish beer brand set to party
2016 sees one of Scotland’s biggest-selling beer brands McEwan’s celebrate its 160th birthday.
The brand team reckons original brewer William McEwan would be delighted to...
Whitebox Cocktails shakes up a new Espresso Martini
Edinburgh-based canned cocktail brand Whitebox Cocktails has launched its new Espresso Martini serve with the new canned Collina & Co Espresso Martini.
Three more for free
GLUTEN-free bakery brand Genius has added three new products to its range.
The launch of Seeded Brown Farmhouse Loaf and the first ever bagels from...
Pepsi kicks off Christmas campaign
Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.
