PVM has valued advice in good value
Perfetti Van Melle offers retailers tips on how to drive up confectionery sales over the festive period with a strong stock of PMP options in store.
The price of confidence – PMP’s
IT seems hard to imagine but there was a time when price-marked packs were few and far between in c-stores. In the days before...
Make most of versatile beer brands, says Diageo
Diageo has been highlighting the versatility of the beer category for retailers and consumers – pointing to its own Guinness range as a good example.
Pancake Day more popular than Valentines Day?
PANCAKE Day, 9 February, will be celebrated by 50% of people in the UK, while only 41% will be marking Valentine’s Day, according to...
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Urban busts a wrap – something for all tastes, budgets and diets
SANDWICH and wrap brand Urban Eat has 15 new products for lunchtime shoppers this autumn, promising something for all tastes, budgets and diets.
Among...
Bobby’s Mega Sour Spray Can shake up sweets
Bobby's new Mega Sour Spray Can is set to shake up the sweets aisle with a unique two-in-one flavour offer that capitalises on trending consumer flavours.
Banoffee bites
MCVITIE’S brand owner Pladis has extended its Digestive Slices range yet again with the roll out of a new Banoffee flavour.
Mentos opens up to sharing
Perfetti Van Melle is set to grow the opportunity for confectionery sharing as the firm rolls out new Pouch Bags sharing packs across the Mentos brand.
Revamped sauces bring menu tastes
RESTAURANT favourites provide the inspiration for five new flavours in the Homepride cooking sauce range. With nearly half of consumers now eating out at...
Rubicon offers a taste of the sun
Barr Soft Drinks has revealed a new summer campaign for its Rubicon fruit juice brand, while functional firm Boost Drinks has had a brand refresh.
Sweet to the end
BRITS spent £1.3bn on sweet treats to slip into a lunchbox last year. According to Premier Foods, which has the Mr Kipling brand among...
Funkin celebrates 25 years with new prize promo
Funkin Cocktails is offering shoppers the chance to win big from a massive pool of prizes worth up to £25,000, including a trip to Barcelona.
Life beyond the cracker
FOLLOWING what its brand owner says was significant success in its marketing work over Christmas, Primula is to continue encouraging its buyers to use...
Barr brings a Caribbean twist in new KA drinks
Barr Soft Drinks is helping to bring a Caribbean Twist to the offering this summer with the launch of its new limited edition KA Karnival Twist drinks.
Years of care
Mars says there’s eight decades of experience behind its latest launches and promotions
EIGHTY years in the market has given Mars Petcare the experience to...
