Pack shots of Cadbury Fingers biscuits with on-pack promotions for the Crossed Fingers campaign.

Keep Fingers Crossed as activation returns with more prizes

Cadbury's popular biscuit brand Cadbury Fingers has kicked off its 'Fingers Crossed' promotion once again for 2025, offering consumers some massive cash prizes.

Making a crafty move

Heineken launches new range aimed at those yet to try 'craft' DUTCH brewing giant Heineken has launched a new beer brand aimed at drinkers who have...
A can of Funkin Cocktails Sour Apple Martini stands next to a martini glass with the drink inside it and a slice of green apple garnished on the glass. This is shot against a green background.

Funkin Cocktails unveils Sour Apple Martini cans

Canned cocktails brand Funkin Cocktails has expanded on its nitro drinks range with a fruit-filled option in its new Sour Apple Martini serve.
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Kingsmill launches trimmer bagels

THE New York breakfast staple has been on a diet. Kingsmill Bagel Thins, which the bakery giant claims are a category first, are noticeably...
Pack shots of Funkin Spritz cans including Limoncello Spritz and Raspberry Spritz.

Funkin Cocktails expands into the Spritz cocktail market

Duo of fresh flavours roll out across the chillers CANNED cocktails brand Funkin Cocktails has expanded into the Spritz market for the first time with...

Seabrook introduces new PMPs

Multipack and large pack now available in price marked SEABROOK Crisps has added two new price marked packs to its wholesale portfolio, complete with a...
Pack shots of Mash Gang four packs and single cans in the brand's core range. Variants including Mash Gang Chug, Mash Gang Glug and Mash Gang Journey Juice.

Mash Gang unveils first core range of alcohol free beer

Trio of innovation to capitalise on rising demands ALCOHOL-FREE (AF) beer brand Mash Gang has launched a new permanent core range of its beers across...

It’s not just about the kids

FOR many adults, the packed lunch brings back memories of primary school, but for a significant proportion of today’s adult consumers, the packed lunch...
Promotional image for Rollover's range of products new for 2025 including the Bacon & Sausage Baguette, Sausage, Egg & Cheese Muffin and Boneless Chicken Wings.

Rollover expands on its hot food to go range with five new products

Food-to-go brand Rollover is set to capitalise on the booming market across convenience with the rollout of five new products to its range.

In the mix

VARIETY is key to a big night at home according to Big Bear Confectionery.
Promotional image for Madri Excepcional 2025 summer campaign with two women working on a DJ set whilst dancing, a person holds a Madri pint glass in the foreground with beer inside the glass.

Madrí Excepcional celebrates the Soul of Madrid in new TV campaign

Spanish-style lager brand Madrí Excepcional is back on TV screens with a new ad that aims to celebrates 'The Soul of Madrid'.
Seabrook Crisps

A marked expansion

SEABROOK Crisps has been beefing up its PMPs range with the roll-out of new packaging for the brand.
Pack shots of Soreen seasonal packs including the Halloween Cookies & Cream and Christmas Salted Caramel packs.

Soreen debuts seasonal cake treats for Halloween and Christmas

Cake loaves brand Soreen has launched a series of limited-edition variants of its Mini Loaves for the Halloween and Christmas periods.

Office return drives gum growth

THE return of office working has had a positive impact on gum sales, according to Perfetti Van Melle, following a decline in performance under Covid restrictions.
The Swizzels Advent Calendar for 2025 stands against a red background with packets of Swizzels sweets lying in front of the calendar. Doors one the calendar have also been opened.

Take a daily trip to the sweet shop with the Swizzels Advent Calendar

British confectionery brand Swizzels has launched its new Advent Calendar for the 2025 Christmas season, helping retailers to capture some early festive sales.
A bottle of Penrhos Gin Pear & Chilli stands next to a basket filled with pears and chillis in front of the basket with a gingham picnic blanket underneath it all.

Fiery collaboration yields new Pear and Chilli Gin from Penrhos and Oddbox

Penrhos Gin and Oddbox have teamed up to see if gin lovers can handle the heat of the new limited edition Penrhos Wonky Pear & Chilli Gin.