Providing innovation for the confectionery category
PEANUT butter confectionery brand Reese’s has expanded on its portfolio of shareable treats with the launch of its new Dipped Peanuts.
Available in a trio of formats designed for different sharing opportunities, Reese’s Dipped Peanuts combines crunchy peanuts in peanut butter with chocolate flavoured dipped peanuts in the one bag to provide a blend of sweet and salty flavours.
Ideal for a range of snacking opportunities, Reese’s Dipped Peanuts comes in a 90g bag format with an RRP of £1.85, a 176g bag at £3.65 RRP and finally in a 68g £1.35 price-marked pack.
This new launch also follows on from the recent roll out of the Easter selection from Reese’s parent firm The Hershey Company, including some ideal seasonal treats for consumers to share, gift or indulge in.
Jackson Hitchon, general manager for Europe, Middle East, Africa and World travel retail at The Hershey Company, said: “The launch of Reese’s Dipped Peanuts is an exciting milestone for us as we continue to bring bold, delicious innovation to the UK market.
“By combining our iconic peanut butter and chocolate flavouring with crunchy peanuts we’re offering a fun way for consumers to enjoy the sweet and salty flavours they love.
“With strong initial consumer demand and the segment’s year-on-year growth, we’re confident Reese’s Dipped Peanuts will be a must-stock item for retailers.”
