Building on the success of popular wine format
GLOBAL wine firm Accolade Wines has expanded on the Jam Shed Mini Box range as the Jam Shed Malbec variant joins the format.
Expanding the existing 1.5 litre Mini Box trio, the launch aims to offer consumers even more choice in a convenient, compact and sustainable format.
Each box contains the equivalent of two bottles of Jam Shed Malbec wine and can be kept for up to six weeks after opening.
The new Malbec Mini Box is available now across grocery channels with an RRP of £14 per box.
Lucy Ramsay, head of portfolio, innovation and sustainability for Europe at Accolade Wines, said: “The addition of Jam Shed Malbec to our Mini Box range is an exciting step forward for Accolade Wines as we continue to innovate and respond to what our consumers are looking for.
“Expanding the range with Malbec – a varietal that’s already a firm favourite – perfectly positions us to drive category growth, appealing to our loyal Shed Heads and attracting new customers seeking convenience without compromising on quality.
“We’ve got robust plans to expand our Mini Box range even further throughout 2025, with more exciting launches across our wider portfolio coming soon – boxed wine is only getting bigger.”
