EURO Food Brands (EFB) has been building up a wide variety of labels and products in the UK for more than 30 years.
When it comes to chocolate, EFB is the exclusive UK distributor for American brands Reese’s and Hershey’s.
EFB has worked closely with The Hershey Company to grow sales by 10 times over the last eight years, with campaigns targeted at millennials, including TV, Social Media, sampling, events, and promotions.
EFB also collaborates with Mars Wrigley UK to offer a range of vegan chocolate treats which don’t compromise on quality or taste. Tested by the company’s team of sensory scientists and professional tasters to ensure just the right flavour profile, the vegan recipe uses hazelnut paste to create the same smooth and creamy signature characteristics of Galaxy.
EFB prides itself on having the right mix of people, experience, and expertise for all its services that can be used across customers and channels.
A co-ordinated team covers new product and new supplier sourcing, marketing, insights, finance/product costing, sales, technical and operations/logistics.
