Match everyday fitness demands with Dolmio Active
PASTA sauce brand Dolmio is set to bring more protein to the dinner table with the launch of its new Dolmio Active range.
Offering a more flexible meal time option for consumers with busier lifestyles, the new range provides shoppers with a high-in-protein solution along with a meal that is one of your five a day. Both of these health benefits are highlighted across the front of packs.
The new range of cupboard-ready pasta meals combines classic Italian-inspired recipes and are ready to eat in just two minutes providing a convenient and simple meal solution.
Available in three variants, the Dolmio Active range consists of Sundried Tomato & Chicken Rigatoni, Jalapeño & Chicken Fusilli and Zesty Chicken Fusilli. Each one is high in protein, low in sugar and contains no artificial flavours or colours as well.
This new range also plays a part in the wider expansion of the brand’s ready meals offering with an additional three options under the Dolmio Classics range – in Veggie Packed Fusilli and Rigatoni Arrabbiata – as well as the Dolmio Feasts Creamy Tomato & Chicken Rigatoni.
The new Dolmio Active range is available in Tesco stores now with the new additions to the Classics and Feasts ranges available nationwide as well.
Hana Hutchison, European brand director at Mars Food & Nutrition, said: “Consumers shouldn’t have to choose between taste, convenience or health. As consumer expectations and needs around mealtimes continue to evolve, we’re seeing a growing demand for meals that are tasty, accessible and healthy.
“Our new Dolmio Active range, and the continued expansion of our wider ready meals offering, is all about giving shoppers an option that can seamlessly fit into their daily lives.”
