Charity chiefs thinking big for Scotland
ORGANISERS for GroceryAid have set out ambitious plans to grow the charity’s presence in Scotland during 2023.
This will see a massive increase in fundraising north of the Border – with the aim of ensuring £140,000 enters the charity’s coffers during the year.
The financial target is being set in response to the growing demand for support from Scots colleagues – GroceryAid has given out £434,000 in grants over 12 months in Scotland.
There will also be a major drive to increase awareness of the help GroceryAid can provide across the convenience channel.
Three significant projects were agreed on as being pivotal to both generating cash and raising GroceryAid’s profile at a Scottish branch committee meeting in Glasgow last month.
First up will be the return of the Checkout Scotland music event on 31 August after a successful inaugural bash last year.
The Just Dae It campaign will also continue, with fundraisers undertaking various physical and wellbeing activities, such as the Kiltwalk, throughout 2023.
Finally, numerous companies in the sector will be offered the chance to raffle off luxury GroceryAid hampers.
The committee will also work to get the message across to c-store workers throughout Scotland that the charity is there to help them in times of need, as well as staff in manufacturing, supermarkets, wholesalers, sales and distribution.
The confidential services include access to a free helpline for emotional, practical and financial advice, as well as grants that don’t have to be paid back.
Helping to raise awareness, the Scottish Grocers’ Federation has announced a new partnership with GroceryAid, which charity chief Steve Barnes called “fantastic news”.